All ads can be located here under this post: https://contentfuel.co/famous-print-ads/
Snowbird – One Star Review
I love this marketing. I snowboard Snowbird almost yearly. So, these ads truly resonate with me, because the several one-star reviews have been hysterical and are clearly known. I think it’s a wise campaign to broadcast their one-star reviews from what I could only assume is an unexpected ignorant patron.
- Describing the Ad and Its Appeal:
This ad is visually driven by showcasing a breathtaking, high angle shot of a skier carving through pristine, powdery snow on a steep slope with large mountains in the background. The “Too Advanced” with a one-star review, immediately catches your attention! It makes those that are aware of this mountain laugh at the outrageous review. Obviously, Snowbird is calling light to their wretched reviews and embracing them by marketing a myriad of one-star reviews. This ad evokes a lifestyle of adventure, skill, and enjoyment.
- Objectives of the Ad Campaign:
I feel the objective of this ad is no matter how good your mountain is or how many options you provide for novice skiers, people will still complain. The provocative tagline and stunning visuals are designed to create buzz and generate interest in Snowbird, encouraging viewers to learn more.
- Target Market:
This ad is likely directed to affluent individuals; Snowbird is a premium ski destination in Utah. Additionally, the ad is likely targeting either locals or travelers that want to experience what Snowbird has to offer. I don’t really see gender or age range differentiation, as skiers are of all age, genders, and ethnic backgrounds.
- Action and Benefits:
The ad subtly encourages viewers to learn more about Snowbird and potentially book a trip. The website address (snowbird.com) and phone number are provided at the bottom. Anyone that
5. Value Proposition:
Snowbird’s value proposition, as presented in this ad, is that it offers an unparalleled skiing experience for expert skiers seeking the ultimate challenge and access to exclusive terrain. The ad emphasizes the exclusivity, adventure, and high-quality snow conditions that make Snowbird a unique and desirable destination for its target market.
1. Describing the Ad and Its Appeal:
The ad centers on a stack of smartphones placed on a bar counter. The phones are stacked unevenly, with 14 black phones and two silver phones on top. This draws the image to look like a glass of a Guinness made from cell phones. The lighting is dim, creating a moody and intimate atmosphere reminiscent of a pub. The tagline “ENJOY RESPONSIBLY. PHONES DOWN. PLEASE.” is prominently displayed at the bottom of the cellphone Guiness. The ad appeals to a sense of authenticity and social connection. It taps into the current cultural conversation about excessive phone use and encourages viewers to disconnect and engage with their surroundings. The dark, pub-like setting evokes a sense of warmth and camaraderie, suggesting that Guinness is a drink best enjoyed in good company, away from digital distractions.
2. Objectives of the Ad Campaign:
The “ENJOY RESPONSIBLY” tagline emphasizes the brand’s commitment to responsible alcohol consumption but in this in a multi-faceted domain (consumption and presence). The ad aims to reinforce Guinness’s brand image as a classic, authentic beer that is best enjoyed in a relaxed and social atmosphere.
3. Target Market:
The ad targets individuals who enjoy socializing in pubs and bars and those that of course, are over the legal drinking age. I think this ad also speaks to individuals that are concerned with phones taking over our daily lives. The message resonates with adults who are aware of the negative impact of excessive phone use on social interaction.
4. Action and Benefits:
The ad subtly encourages viewers to put down their phones and engage with their surroundings while enjoying a Guinness. Doing so will allow those enjoying Guiness to enjoy their environment and social experience. As mentioned before the “ENJOY RESPONSIBLY” is multi-faceted in this ad – the tagline encourages mindful alcohol consumption and mindful phone use.
5. Value Proposition:
Guinness’s value proposition, as presented in this ad, is that it offers an authentic and enjoyable social experience that is enhanced by disconnecting from digital distractions. The ad encourages consumers to prioritize real-life interactions over digital engagement.
1. Describing the Ad and Its Appeal:
The ad presents a striking visual contrast by placing a high-heeled shoe on a golf course fairway. This unexpected juxtaposition immediately grabs attention and sparks curiosity. Not only is it a women’s high heel, but the image is also developed in a way that it appears to be a golf ball on top of a tee. The high-heeled shoe is a symbol of femininity and elegance, while the golf course represents sport and competition. The ad features a clean and minimalist design, focusing on the central image and the text. The bright blue sky and green grass create a visually appealing backdrop. The tagline “priceless,” associated with Mastercard’s long-running advertising campaign, is used to emphasize the value and significance of the event. The appeal here is Women’s sports and the professional stage they’re performing on.
2. Objectives of the Ad Campaign:
The primary objective is to raise awareness and generate interest in the event. While this ad in particular aims to reinforce Mastercard’s brand image as a supporter of women’s sports and empowerment. Finally, the ad likely aims to drive (pun intended) attendance at the event and encourage engagement with the Mastercard brand.
3. Target Market:
The ad targets all golf enthusiast but more importantly, women who are passionate about golf and follow women’s professional golf. Golfing is typically a sport for those with expendable money, so I’d assess this ad is targeting those individuals of affluence.
4. Action and Benefits:
The ad encourages viewers to learn more about the Mastercard Women’s Golf Classic and potentially attend the event. The consumer benefits from this ad as it highlights the opportunity to support women’s sports. Having a high-end reputable brand name as a primary sponsor reinforces this will be a well-established and designed event.
5. Value Proposition:
Mastercard’s value proposition, as presented in this ad, is that it offers access to a unique and sophisticated sporting event that celebrates women’s excellence and empowerment. The ad positions the Mastercard Women’s Golf Classic as a “priceless” experience that goes beyond the ordinary, offering a blend of sport, elegance, and social significance.
1. Describing the Ad and Its Appeal:
The ad is visually very simple, focusing on the word “ME” with a dotted line around it and a scissors icon suggesting it should be cut out. The ad provides simple instructions: “1. Cut on dotted line. 2. Rotate 180 degrees.” This turns “ME” into “WE,” which is the core message. It’s a clever ad the turns a singular into a multiple. The ad includes the tagline “HOW TO BUILD A LASTING RELATIONSHIP” and the call to action “IF YOU WANT A STRONGER MARRIAGE, WORK ON IT TOGETHER.” The appeal is the desire for a stronger relationship. It uses a clever visual trick to illustrate a fundamental concept in marriage, making it memorable and thought-provoking. The direct call to action and website address provides clear steps for those seeking help.
2. Objectives of the Ad Campaign:
The primary objective is to drive traffic to the website and raise awareness of the resources it offers and to encourage couples to seek help. They want to ensure everyone is aware there are resources for couples to save their marriages. The “ME” to “WE” transformation reinforces the importance of working together in a relationship.
3. Target Market:
The ad directly addresses couples who are seeking ways to improve their marriage (or relationship). The directness and simplicity of the ad’s message may resonate well with an older demographic who values the sanctuary of marriage and communication.
4. Action and Benefits:
The ad encourages viewers to visit StrongerMarriage.org for tips, resources, and support. This website offers information and tools to improve relationships. This ad promotes a stronger marriage through the website’s resources.
5. Value Proposition:
StrongerMarriage.org’s value proposition, as presented in this ad, is that it offers practical and accessible resources to help couples build stronger and more lasting relationships. The ad uses a simple and memorable visual to illustrate the importance of partnership and encourages viewers to act by visiting the website.
1. Describing the Ad and Its Appeal:
The ad features two worn and slightly torn luggage tags, one labeled “GRY” for Grimsey, Iceland, and the other “SKY” for Sandusky, United States. Putting these two together plays on the phrase “Gray Skies.” The ad includes Expedia.co.uk logo and a small stamp that reads “SAVE SOMEONE FROM BAD WEATHER.” The design is minimalist, focusing solely on the luggage tags against a plain background. The ad appeals to a sense of adventure, spontaneity, and escape. It suggests that Expedia can help you find unique and unexpected travel destinations, removing yourself from your bad weather location.
2. Objectives of the Ad Campaign:
The primary objective is to increase brand awareness and drive traffic to the Expedia.co.uk website. Additionally, this ad showcases the wide range of destinations available through Expedia, including unique and off-the-beaten-path locations. The ad subtly positions Expedia as having the ability to get you to any destination you desire.
3. Target Market:
The ad appeals to individuals who are interested in exploring the world with new and unique destinations. This ad may resonate with a traveler of any age, whether they’re traveling solo or with a partner. Not only is this ad a play on words with baggage tags, but it also targets individuals who are looking for more than just typical tourist destinations.
4. Action and Benefits:
This ad encourages viewers to visit Expedia.co.uk to explore travel options and book trips. Expedia offers a wide range of destinations, including those that are off the beaten path. Finally, Expedia provides a platform for easy booking and travel planning.
5. Value Proposition:
Expedia.co.uk’s value proposition, as presented in this ad, is that it offers access to a diverse range of travel destinations, including unique and unexpected locations, and helps travelers escape the ordinary (or bad weather).
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